Job Vacancy Abuja, Federal Capital Territory Position Digital & Social Media Marketer at BKT Cribs

BKT Cribs is inviting applications for the role of Digital & Social Media Marketer in Abuja. We are actively seeking qualified candidates for this Full-time opportunity.

We are looking for individuals with strong skills and at least beginners/seniors experience. Besides technical competence, we value qualities such as integrity, discipline, and responsibility in our potential team members.

BKT Cribs operates within the (according to the company) sector. If you're interested in joining our esteemed organization, we encourage you to apply promptly.

Job Information

Job Description

About BKT Cribs, Hotel & Apartments

BKT Cribs is where the comfort of a modern apartment meets the impeccable service of a boutique hotel. We offer a unique and personalized living and staying experience for our guests. Our brand is built on creating a “home away from home” atmosphere, and we’re looking for a digital storyteller to amplify our voice and connect with our community online.

Position Overview

We are seeking a creative, data-savvy, and passionate Social Media & Digital Marketer to own our digital presence. You will be the voice of our brand, responsible for developing and executing strategies that grow our audience, engage our community, and drive direct bookings. If you have a knack for creating scroll-stopping content, a deep understanding of social media algorithms, and a passion for hospitality, we want you on our team.

Job Description

We are seeking a creative and results-driven Digital and Social Media Marketer to join our team. The successful candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand across various digital channels and social media platforms.

Key Responsibilities

Content Strategy & Creation:

• Develop and implement a comprehensive social media strategy across key platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to increase brand awareness and engagement.
• Conceptualize, create, and schedule high-quality, original content daily—including photos, short-form videos (Reels/TikToks), stories, and written posts—that showcase our unique apartments, amenities, and guest experiences.
• Manage the content calendar to ensure a consistent and compelling brand narrative.
• Stay ahead of social media trends, audio, and features, and quickly adapt our strategy to leverage them.

Community Management & Engagement:

• Act as the first point of contact for all social media interactions, responding to comments and DMs in a timely, professional, and brand-appropriate tone.
• Proactively build and nurture an online community by engaging with user-generated content, relevant local accounts, and potential guests.
• Monitor online reviews and social mentions, flagging issues to management to protect our brand reputation.

Advertising & Growth:

• Plan, execute, and manage paid social media advertising campaigns (e.g., Meta Ads, TikTok Ads) to promote offers, drive website traffic, and increase conversions.
• Track and analyze campaign performance (e.g., reach, engagement, click-through rates, and cost per conversion) and use data to optimize future spend and strategy.
• Collaborate with influencers and micro-influencers to generate authentic content and expand our reach.

Analytics & Reporting:

• Use analytics tools (e.g., Meta Business Suite, Google Analytics) to provide regular reports on social media performance, gleaning insights to inform content and business decisions.
• Track key metrics related to audience growth, engagement, and website referrals.

Qualifications & Desired Skills

• Proven experience (2+ years) as a Social Media Manager, Digital Marketer, or similar role. A portfolio of your work is required.
• Expert-level knowledge of major social media platforms (especially Instagram, TikTok, and Facebook) and their best practices.
• Hands-on experience in creating and editing engaging visual content (photos, graphics, Reels, TikToks) using tools like Canva, Adobe Creative Suite, CapCut, or similar.
• Experience managing paid social media advertising campaigns with a clear understanding of KPIs and ROI.
• Excellent writing and communication skills, with the ability to adapt our brand’s voice for different platforms.
• Basic knowledge of SEO and website analytics (Google Analytics) is a plus.
• A self-starter who is highly organized, creative, and able to work both independently and as part of a team.
• A genuine passion for the hospitality industry and a keen eye for what makes a great guest experience.

What We Offer

• A competitive salary and performance-based bonuses.
• Comprehensive benefits package (e.g., health insurance, paid time off).
• A vibrant, creative, and supportive work environment.
• Opportunities for professional development and career growth.
• Employee discounts, complimentary stays, content creation budget, etc.
• The creative freedom to build and shape the social voice of an exciting brand.

How to Apply

Interested candidates should submit their resumes detailing their experience and why they are a good fit for this role to [email protected]. Please include “Digital and Social Media Marketer Application” in the subject line.

BKT Cribs, Hotel & Apartments is an equal opportunity employer.

Job Type: Full-time

Location:

• Abuja (Required)

Requirements

• Minimum Age of 18 Years
• Basic Computer Skills
• Physically and Mentally Healthy
• Experience in the Related Field (Preferred)
• Minimum Education of High School Diploma
• Able to Work in a Team
• Good Communication Skills
• No Criminal Record
• Willing to Be Placed in the Designated Work Location

Company Address